What's the Worst That Can Happen? How to Stop Worrying and Love Social Media
Recorded Presentations from the meeting are now available. A folder icon represents that recordings are available for at least one presentation in the session.
Purchasing Recording Access: ITS America is now offering the option to purchase whole meeting or track access to the recordings if you were not a full registered attendee of the meeting. You may Purchase Full Meeting Access or you will have the option to purchase just individual track access. If you want to purchase multiple tracks, you will need to browse to a recording in each track to purchase that individual track. Full registered meeting attendees still have free access using their registration credentials. Please email email@example.com if you need your registration credentials sent to you.
Session Number Key:
AM=Annual Meeting Sessions
SS=Special Interest Sessions
TS=Technical and Scientific Sessions
PAITS=Pan American ITS Sessions
IBEC=Internatiol Benefit, Evaluation, and Cost Sessions
*Ceremony and Plenary videos can be found at www.itsworldcongress.org
Tuesday, October 18, 2011: 2:50 PM
S320B (Orange County Convention Center )
Description of Paper:
Much has been written about how transportation providers can use social media to benefit their agencies. This paper identifies some of the issues that keep some organizations from getting started with social media. These may include concerns about technical requirements, digital divide and accessibility, staff management, controlling the conversation, record-keeping requirements, and cyber-security. These concerns are examined and strategies are presented, based largely on the experience of other transportation organizations.