1031
What's the Worst That Can Happen? How to Stop Worrying and Love Social Media
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Tuesday, October 18, 2011: 2:50 PM
S320B (Orange County Convention Center )
Susan Bregman
,
Principal, Oak Square Resources, LLC, Brighton, MA
Description of Paper:
Much has been written about how transportation providers can use social media to benefit their agencies. This paper identifies some of the issues that keep some organizations from getting started with social media. These may include concerns about technical requirements, digital divide and accessibility, staff management, controlling the conversation, record-keeping requirements, and cyber-security. These concerns are examined and strategies are presented, based largely on the experience of other transportation organizations.
Full Paper:
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